Ivory
#fbfaf6
Primary backgrounds
Brand system
Premium, warm, natural, and careful.
de la Ruche should feel refined without becoming sterile: white and ivory space, green structure, gold warmth, and language that sells feeling and ritual without drifting into drug claims.
Hive Green
#1f3b2d
Primary actions
Sage
#758368
Secondary accents
Honey Gold
#d8a13a
Highlights and packaging
Charcoal
#1f2520
Headlines and body copy
Tone of voice
Say what the product can credibly do.
The brand can be sensorial and premium without making medical promises. Keep copy centered on moisture, softness, texture, comfort, scent, and ritual.
Use
- softens
- moisturizes
- nourishes
- comforts dry-feeling skin
- supports a daily skincare ritual
- leaves skin feeling smooth
Avoid until substantiated
- heals
- treats eczema
- anti-inflammatory
- repairs disease
- dermatologist-approved without substantiation
- organic without certification
Typography
Use elegant serif headlines and quiet sans-serif body copy. Keep type large in hero areas and restrained inside cards and forms.
Packaging
Ivory labels, honey-gold rules, muted green bands, and subtle hive details. Avoid clutter and exaggerated natural claims.
Imagery
Cream texture, stone, linen, botanicals, and packaging closeups. Avoid food styling that makes the brand feel edible.